ABG has done a lot of work not only in India but also Internationally. I will discuss some of the brands of ABG and the challenges I faced in which ABG played an important role .
Allen Solly- It is an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Once , I had my interview the next day and I did not have my formals ready at that time. Then , one of my friends told me about ALLEN SOLLY and suggested me to try it. I went to the store and purchased it. The size suited me very easily and I did not need to make it alter as well.
Forever 21 - FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California. Forever 21 is known for its trendy offerings and low pricing. The average store size is 38,000 square feet (3,500 m2).The company sells accessories, beauty products, home goods and clothing for women, men and girls.
I tell you about a funny story and this story was of my sister. My elder sister was very fat initially and any brand , any clothes did not make her look slim. We used to tease him a lot . Someday , someone told her about Forever 21 . She tried the clothes at Fortune 21 store and she started looking slim somewhat . I know this was so stupid , but clothes of Forever 21 are so smooth and attractive that from that day to now , Forever 21 is her first and the last preference.
In this way, ABG has played a very important role in my life.
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